For example
In the above dissociation though the influence of the substituent is the same but it is farther away from the reaction site. Hence the increment due to the substituent that is 2.303RT log σ which was appropriate for the dissociation of benzoic acid has to be modified by a factor ρ which is characteristic of the sensitivity of the new reaction towards electron donation or withdrawal by the substituent. Hence the earlier equation is modified including the factor ρ as,
This is called as Hammett equation. It can be applied to many other equilibria and the influence of the particular substituent on the equilibrium can be predicted. Which means the direction the equilibrium shifts and the strength of the acid can be assessed. Thus it is an important equation which is useful in obtaining information about reaction mechanisms.
Conclusions from the Hammett Plot